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Top 6: April 14th 2021
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Zillow: The Journey

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Top 6: April 14th 2021
The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it’s driving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called “To Move Is To Grow” launches today to redefine Zillow from a search-and-find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. 'The Journey' spot dramatises the complicated emotions of moving through the eyes and imagination of a child. It was filmed in Prague with acclaimed director Martin De Thurah, and features an original score by Jonny Greenwood.
Credits Other credits

Agency

Partner: Scott Vitrone

Partner/Account Management: Kristen King

Partner/Strategy: Ramon Jimenez

Partner/Data and Media: Rick Stallings

Head of Production: Jill Landaker Grunes

Account Director: John Little

Account Supervisor: Amanda Koegler

Executive Director Comms Planning: Samantha Deevy

Strategist: Millie Tunnell

Group Project Manager: Vimal Patel

Director of Integrated Business Affairs: Sean McGee

Business Affairs Manager: Noel Wilcox

Client: Zillow

CMO: Aimee Johnson

VP, Creative Services: Jennifer Berger

Executive Creative Director: Todd Riddle

Group Director, Creative Services: Liam Doherty

Associate Account Director: Stephanie Smith

Senior Manager, Production: Sabrina Fiander

VP, Brand: Alissa Reiter

Senior Director, Brand: Tanin Blumberg

Director, Brand Manager: Bonnie Donaldson

Principal Brand Marketing Manager: Gabe Kosowitz

Insights: Jon Wenglikowski



Production

Managing Executive Producer: Melissa Culligan

Production Designer: David Bersanetti

Editorial: Rock Paper Scissors

Editor: Mikkel E.G. Nielsen

Assistant Editors: Alex Liu & Alex Lora

Executive Producer: Lisa Barnable

VFX/Color/Finishing: Blacksmith

Creative Director: Tom Bussell

Founding Partner/EP: Charlotte Arnold

Producer: Ashley Goodwin

Colorist: Mikey Pehanich

Lead Compositor: Ben Kwok

CG Leads: Olivier Varteressian, Tuna Unalan

VFX Supervisors: Tom Bussell, Sam Hencher

Compositors: Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn

Compositors - CG Rigging: Ohad Bracha, Ruben Fuentes

Compositors - CG Rigging & Animation: Jordi Pallas, Magin Marques, Paul Wei, Sam Crees

CG – FX: Kushal Das, Rick Walia

CG - Concept Artists: Victor Hugo Harmatiuk

Music Supervisors: GEMS

Composers: Jonny Greenwood

Music Edit/Sound Design/Mix: Ballad

Mixer: Adrian Aurelius

Producer: Gregers Maersk Moeller

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