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Zillow: Susan


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The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it’s driving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called “To Move Is To Grow” launches today to redefine Zillow from a search-and-find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. The 'Susans' spot captures the humorous and relatable self-talk that happens as we consider a move, ultimately showing how Zillow can make it easier to rent, buy, sell or refinance a home. The campaign will roll out different versions of the “Susans” spot, highlighting Zillow’s individual products and services. “Susans” was filmed in New York and directed by Jim Jenkins and edited by Gavin Cutler.
Credits Other credits

Agency

Partner: Scott Vitrone

Partner/Account Management: Kristen King

Partner/Strategy: Ramon Jimenez

Partner/Data and Media: Rick Stallings

Head of Production: Jill Landaker Grunes

Account Director: John Little

Account Supervisor: Amanda Koegler

Executive Director Comms Planning: Samantha Deevy

Strategist: Millie Tunnell

Group Project Manager: Vimal Patel

Director of Integrated Business Affairs: Sean McGee

Business Affairs Manager: Noel Wilcox

Client: Zillow

CMO: Aimee Johnson

VP, Creative Services: Jennifer Berger

Executive Creative Director: Todd Riddle

Group Director, Creative Services: Liam Doherty

Associate Account Director: Stephanie Smith

Senior Manager, Production: Sabrina Fiander

VP, Brand: Alissa Reiter

Senior Director, Brand: Tanin Blumberg

Director, Brand Manager: Bonnie Donaldson

Principal Brand Marketing Manager: Gabe Kosowitz

Insights: Jon Wenglikowski

Production

Production Designer: Dan Ouellette

Partner / Managing Director: Marc Grill

Heads of Production: Devon Clark



Editorial: Mackcut

Editor: Gavin Cutler

Assistant Editor: Megan Heard

Post Producer : Gina Pagano

VFX + Finishing: The Mill

Creative Director + Shoot Supervisor: Nathan Kane

Executive Producer: Heath Raymond

Producer: Will Jellicorse

Production Coordinator: Zack Stimell

2D Lead Artist: Kshitij Khanna, Taner Besen

3D Lead Artist: James Mulholland

2D Artists: Anne Trotman, Kyle Cody, Dhruv Shankar, Jeeeun Lee, Nasser Mandavi, Lucia Hill Barroso, Luke Midgley, Marcelo Pasqualino

3D Artist: Alek Vacura, John Wilson, Jessica Castillo

Finish Artist: Ben Vaccaro

Designers: Greg Rubner

Color: The Mill

Colorist: Michael Rossiter, Fergus McCall

Color Producer: Evan Bauer

Sound Design + Mix: MackCut

Mixer: Sam Shaffer

EP: Gina Pagano

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