Tableau: All Hands On Data

Tableau, the leading analytics platform and a Salesforce.com Inc. company, is launching an integrated marketing campaign from its new creative agency, DNA, that playfully tells a story of how a small company can collaborate and grow by using Tableau. A series of light-hearted videos bring to life the 'All Hands on Data' campaign as a rallying cry around data culture. The riff on ‘all hands on deck’ inspired a fun, maritime story about how everyone in a fishing company – from CEO to galley cook – can use data to make more informed, confident decisions. The advertising begins in early April, with paid media on connected TV and online platforms. DNA partnered with production company, Where The Buffalo Roam, to create the charming, storybook world, crafting a mix of real-world sets and rear projection backgrounds to tell the larger-than-life story of a fishing company that went from ‘fishing hard to fishing smart.’