TV ad: Haven: Competitive Edge

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Haven has launched a new campaign to mark its partnership with Team GB for the rearranged Tokyo 2020 Olympic Games, in 2021. The campaign looks to extend Haven’s brand platform, by bringing ‘A breath of fresh air’ into sports sponsorships. In a three-part series, comedy actress extraordinaire, Kerry Godliman (After Life, Taskmaster, Derek), brings her unique coaching style to the stars of Team GB as they prepare for the Tokyo Games. In each episode we see Kerry as she joins a different Team GB athlete or ambassador whilst they attempt to embark on a day of relaxation at Haven’s Craig Tara park, in Scotland. A different Haven activity is spotlighted within each long-form episode, showcasing that guests can have an actively relaxing holiday – irrespective of their athletic prowess. In episode one, Kerry helps Olympic road cyclist and Rio 2016 gold medallist, Owain Doull, get ‘mentally prepared for gold’ by convincing him to do Haven’s Extreme Drop. Retired Men’s artistic gymnast and Rio 2016 bronze medallist, Nile Wilson, trains with Kerry on a Haven crazy golf course. Kerry teaches Nile about muscle memory and coaxes him to put a golf ball through a lighthouse to give him the ‘competitive edge’ in the second episode. Finally, women’s 100 metre sprinter and 2016 bronze medallist, Asha Philip, is taught how to avoid ‘hitting the wall’ by tackling Haven’s Crazy Climber.