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AT&T: Serve

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AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections.

As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanize why AT&T makes its network faster, more reliable, and more secure, to advance their purpose of furthering human connection.

Created in partnership with BBDO LA and BBDO NY, the work showcases how AT&T enables more powerful, fulfilling and enriching human connections, shining a spotlight on the moments that matter between friends and family, businesses and customers, and sufferers and saviors. The films also utilize AT&T’s iconic Ampersand in a new and fresh way, as a visual symbol of connection in these important moments.
Other credits

AT&T

Chief Marketing and Growth Officer, AT&T: Kellyn Smith Kenny

SVP, Advertising, Creative Services & HelloLab, AT&T: Val Vargas

VP, Corporate Brand Marketing, AT&T: Sandra Howard

VP, Advertising and Social Media, AT&T: Marc Burns

AVP, Corporate Brand Marketing, AT&T: Kirk Heinlein

Director, Corporate Brand Marketing, AT&T: Leigh Anne Crow

Director, Advertising, AT&T: Dave Brown

Senior Manager, Advertising, AT&T: Kallan Bubb



Agency: BBDO

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer for AT&T at Omnicom: Matt Miller

Executive Creative Director: Dave Povill

Executive Creative Director: Dave Cuccinello

Creative Director: Craig Ghiglione

Creative Director: Michael Bryce



Group Executive Producer: Julie Collins

Executive Producer: Katie Porter

Executive Producer: Jessica Coccaro



President and Global Client Lead, AT&T: Rachel Nairn

Managing Director: Kathryn Brown

Managing Director, BBDO LA: Julien Lemoine

SVP, Senior Account Director: Shahnaz Shroff

Account Director: Katelyn Burns

Account Manager: George Khandji

Head of Integrated Planning:Thomas Han

EVP, Group Planning Director:Tim Millar

VP, Planning Director: Ben Bass

SVP, Director of Project Management: Stella Warkman





Production Company: Park Pictures

Director/DP: Lance Acord

Line Producer: Caroline Kousidonis

Executive Producer: Scott Howard

Executive Producer: Jackie Kleman Bisbee

Head of Production: Anne Bobroff





Editorial: Exile Editorial

Editor | Golf, Watch & Learn, Risk & Reward: Matt Murphy

Editor | Student & Teacher, Show & Tell: Jessica Mutascio

Assistant Editor: James Boger

Executive Producer: CL Kumpta

Producer: Jamie Perritt





Visual Effects: A52

VFX Supervisor: Patrick Murphy

CG Supervisor: Kirk Shintani

Lead Flame Artist: Steve Wolff

Flame Artists: Stefan Gaillot, Kirk Balden, Michael Vaglienty

3D Artists: Aemilia Widodo, Joe Paniagua

Online Editors: Chris Riley, Noah Poole

Designer: Nadia Tzuo

2D Animator: Mark Feldman, Zack Citro

Producer: Armando Plata

Head of Production: Stacy Kessler-Aungst

Head of CG Production: Michael Steinmann

Executive Producers: Kim Christensen & Patrick Nugent

Managing Director: Jennifer Sofio Hall





Color: Primary

Colorist: Daniel de Vue

Executive Producer: Thatcher Petersen

Producer: Jenny Bright



Music: Walker

Executive Music Producer: Stephanie Pigott

Executive Music Producer: Sara Matarazzo

Producer: Danielle Soury

Composer – Risk & Reward: Patrick Cannell (ASCAP)

Composer – Golf: Matthew Hollingsworth (ASCAP)

Composer – Watch & Learn: Booby Tahouri (ASCAP)



Music: Future Perfect

Executive Producer: Maxwell Gosling

Composer – Show & Tell: John Connolly



Music Student & Teacher: APM

Audio Finishing: Lime Studios

Mixer: Zac Fisher

Sound Designer: Michael Anastasi

Executive Producer: Susie Boyajan

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