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AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections.
As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanize why AT&T makes its network faster, more reliable, and more secure, to advance their purpose of furthering human connection.
Created in partnership with BBDO LA and BBDO NY, the work showcases how AT&T enables more powerful, fulfilling and enriching human connections, shining a spotlight on the moments that matter between friends and family, businesses and customers, and sufferers and saviors. The films also utilize AT&T’s iconic Ampersand in a new and fresh way, as a visual symbol of connection in these important moments.
Other credits
AT&T
Chief Marketing and Growth Officer, AT&T: Kellyn Smith Kenny
SVP, Advertising, Creative Services & HelloLab, AT&T: Val Vargas
VP, Corporate Brand Marketing, AT&T: Sandra Howard
VP, Advertising and Social Media, AT&T: Marc Burns
AVP, Corporate Brand Marketing, AT&T: Kirk Heinlein
Director, Corporate Brand Marketing, AT&T: Leigh Anne Crow
Director, Advertising, AT&T: Dave Brown
Senior Manager, Advertising, AT&T: Kallan Bubb
Agency: BBDO
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer for AT&T at Omnicom: Matt Miller
Executive Creative Director: Dave Povill
Executive Creative Director: Dave Cuccinello
Creative Director: Craig Ghiglione
Creative Director: Michael Bryce
Group Executive Producer: Julie Collins
Executive Producer: Katie Porter
Executive Producer: Jessica Coccaro
President and Global Client Lead, AT&T: Rachel Nairn
Managing Director: Kathryn Brown
Managing Director, BBDO LA: Julien Lemoine
SVP, Senior Account Director: Shahnaz Shroff
Account Director: Katelyn Burns
Account Manager: George Khandji
Head of Integrated Planning:Thomas Han
EVP, Group Planning Director:Tim Millar
VP, Planning Director: Ben Bass
SVP, Director of Project Management: Stella Warkman
Production Company: Park Pictures
Director/DP: Lance Acord
Line Producer: Caroline Kousidonis
Executive Producer: Scott Howard
Executive Producer: Jackie Kleman Bisbee
Head of Production: Anne Bobroff
Editorial: Exile Editorial
Editor | Golf, Watch & Learn, Risk & Reward: Matt Murphy
Editor | Student & Teacher, Show & Tell: Jessica Mutascio
Assistant Editor: James Boger
Executive Producer: CL Kumpta
Producer: Jamie Perritt
Visual Effects: A52
VFX Supervisor: Patrick Murphy
CG Supervisor: Kirk Shintani
Lead Flame Artist: Steve Wolff
Flame Artists: Stefan Gaillot, Kirk Balden, Michael Vaglienty
3D Artists: Aemilia Widodo, Joe Paniagua
Online Editors: Chris Riley, Noah Poole
Designer: Nadia Tzuo
2D Animator: Mark Feldman, Zack Citro
Producer: Armando Plata
Head of Production: Stacy Kessler-Aungst
Head of CG Production: Michael Steinmann
Executive Producers: Kim Christensen & Patrick Nugent
Managing Director: Jennifer Sofio Hall
Color: Primary
Colorist: Daniel de Vue
Executive Producer: Thatcher Petersen
Producer: Jenny Bright
Music: Walker
Executive Music Producer: Stephanie Pigott
Executive Music Producer: Sara Matarazzo
Producer: Danielle Soury
Composer – Risk & Reward: Patrick Cannell (ASCAP)
Composer – Golf: Matthew Hollingsworth (ASCAP)
Composer – Watch & Learn: Booby Tahouri (ASCAP)
Music: Future Perfect
Executive Producer: Maxwell Gosling
Composer – Show & Tell: John Connolly
Music Student & Teacher: APM
Audio Finishing: Lime Studios
Mixer: Zac Fisher
Sound Designer: Michael Anastasi
Executive Producer: Susie Boyajan