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HealthyMKE: Authentic Voices -- Pastor Will

HealthyMKE is a broad coalition of local government, non-profit and community organizations committed to empowering residents of Milwaukee County who have been disproportionately affected by the pandemic to make an informed choice when it comes to getting vaccinated. These are people who are skeptical or undecided about receiving COVID-19 vaccinations. The organization is launching a multimedia and grass roots effort featuring authentic Milwaukee voices telling their stories of resilience and why they made the personal choice to overcome their hesitancy and get vaccinated. In TV, radio, digital and outdoor ads, we hear school teachers, clergy, small business owners, veterans, healthcare workers and other community members talk about, in their own words, the reasons why they chose to get vaccinated so that they can get back to the people, places and things that they love. Called "Authentic Voices," the data-driven campaign is targeting for 80% of residents to become fully vaccinated.
Other credits

CLIENT: HealthyMKE

Chair: Mara Lord



CREATIVE AGENCY: Hanson Dodge

Executive Creative Director: Chris Buhrman

Creative Director: Joe Ciccarelli

Art Director: Damian Strigens

Copywriter: Mike Betette

Producer: Michael Joyce

Editor: Brad Rochford

Brand Strategist: Sean Pitts



PRODUCTION COMPANY: Tyshun Wardlaw Productions

Director: Tyshun Wardlaw



POST PRODUCTION:

Video: WonderWonder

Audio: Independent Studios



PHOTOGRAPHY:

Samer Ghani Photography

Amanda Evans Photography



OTHER COMMUNITY PARTNERS:

Jump at the Sun Consultants: Lorraine Lathen

INPOWER Creative: Aziz Abdullah

2-Story Creative: Ellen Homb

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