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Barilla: A Sign of Love

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Barilla repositions itself on a global level with a global brand campaign from Publicis Italy, which puts emotion back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people's hearts giving a special value to a dish of pasta prepared for someone. In the new Barilla film, preparing a dish of pasta becomes a way to communicate what we usually cannot say with words. Statements like 'I love you', 'I missed you' or 'Sorry, it's my fault' can be demonstrated with a dish of pasta. The new global brand campaign will be launched in 40 countries and brings together classical stories with a highly contemporary flavour. The relationships show today's families, each with its own distinctive character, difficulties and diversity. The new payoff is 'Barilla. A sign of love' and it will be exactly these signs that will let the protagonists of the stories find each other, communicate and feel a little bit closer. The film is directed by Saverio Costanzo, known for having directed the Italian-American TV series 'My Brilliant Friend' and for the film 'The Solitude of Prime Numbers', for which he was nominated for a David di Donatello Award. To enhance the emotional impact of the film, the music of 'Beautiful that Way' by Noa, was chosen as a reinterpretation of the soundtrack of the Oscar-winning film "La Vita è Bella".
Credits Other credits


Creative supervisor: Roberto Ardigò

Digital Art Director: Mattia Leporale

Digital Copywriter: Jacopo Trotta

Chief Strategy Officer: Bela Ziemann

Strategy Director: Monica Radulescu

Strategy Director: Ornella Ciot

Senior Digital Strategist: Margherita Tuvo

Global Client Service Director: David Pagnoni

Client Service Director: Federica Papetti

Account Supervisor: Alberto De Simone

Account Manager: Dario Gambera

Head of Social: Alessandro Bochicchio

Head of TV Production: Francesca Zazzera

Art Buyer: Caterina Collesano


Chairman: Marco Bussinello

Executive Producer: Luca Orlando

Head of Production: Claudio Cicoli

Production manger : Cristina De Rossi

Production Coordinator: Daniela Fabrizio

Line Producer - Live action: Liza Fisher Foresi

Asst. Producer - Live action: Irene Rei

Line Producer - Food: Simona Ferraro

Production Manager - Food: Marco Fazio

MAIN CREW - Live Action

Set Designer: Luca Merlini

Set Decorator: Marcella Galeone

Stylist: Amelianna Loiacono

Ass Stylist: Gianluca Francese

Food Stylist: Francesca Alberoni


Director/DOP: Luca Robecchi

Tex s.r.l.

Post Production Supervisor : Nicola Scarpinato

Editor : Fabrizio Squeo, Stuart Greenwald

Flame Artist : Davide Maccagni, Jacopo Ardit

Colorist : Andrea Baracca - Daniel Pallucca

Exchanges Vfx s.r.l.

Vfx Supervisor: Marco Negri e Mirko de Angelis

Producer: Andrea Valeria Peri

Compositor: Roberta Longo, Elena Iankov, Guido Tognoni. Paolo Gerosa



Title: Beautiful That Way

Authors: Nicola Piovani, Gil Dor, Achinoam Nini

Performer: Noa

Music Supervision and re-recording: Ferdinando Arnò - quiet, please!

Executive Producer: Alessandra Teatini – Luca Lo Tito

Licensing: quiet, please!

Publishing: Tentacoli Edizioni Musicali


Title: Hymne

Author: Evanghelos Papathanassiou

Re-Recording: Sizzer

Music Supervision: Michael Bertoldini

Executive Producer: Michiel Marsman

Publishing: Emi Music Publishing Ltd / Sony Music Publishing (Italy) Srl


Mix: Screenplay

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