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LG Electronics Korea: Light Up Your World
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LG Electronics Korea has appointed The&Partnership London as the global lead creative agency for the company’s OLED TV range, following an international competitive pitch. LG and The&Partnership London launch the global integrated campaign, 'Light up your world', demonstrating the innovative self-lit pixel technology of LG’s new OLED evo. The campaign will live across all LG touchpoints in 2021, from their above-the-line advertising to their owned online channels. The global campaign features a beautiful 90 second film, with various cut-down lengths. The film, shot by Sam Brown at Rogue, shows a woman's wondrous journey through surreal environments as she follows vivid, coloured light. The playful light leads our woman past magical fish, a futuristic cityscape and an endless room of colour. The film also features a spectacular, internally lit tree which is the key visual for the whole campaign. This self-lit tree key visual will be featured in print, OOH and also create the screen infill for the new LG OLED evo across all channels.
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