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Differin: Acne Aftermath

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Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the 'Acne Aftermath' campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes of an erupting volcano, the detonation of fireworks, or the launch of a rocket revealing the solution to the aftermath of a bad habit. The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.
Credits Other credits

Client: Differin, Galderma Laboratories

Katherine Rouse, Director: Differin OTC US

Jeffrey Daly: Senior Brand Manager

Content Production

Joe Calabrese: EVP, Director of Integrated Production

Art/Print Production

Sarah Mana: SVP Director of Creative Services

Jeanette Luis: Executive Print Producer

Melissa Becantur: Print Producer

Digital Design

Zoe Gillette: Designer and Retoucher

Motion Design

Danny Kamhaji: Lead Motion Designer

Account Planning

Michelle Rowley: SVP, Group Planning Director

Alexis Madison: Associate Director, Strategy

Caroline Jordan: Senior Strategist, Strategy

Account Management

Tyler J. Helms: EVP, Group Account Director

Kristen Rincavage: SVP, Account Director

Marie Komori: Account Director

Maria Rivadeneira: Account Executive

Business Affairs

Stacy Schwartz: Integrated Business Affairs VP, Group Director

Sara Jurman: Business Manager

Production

Brent Stoller: Owner

Becky Bradshaw: Staff Production Coordinator

Edit

Editorial: Great Machine

Cindy Nielsen: Editor

Tony Scharko: Assistant Editor

Zack Herpy: Post Producer

Music/Licensed Music Tracks

Music Arrangement: Human

Matthew O’Malley: Arranger and Creative Lead

James Dean Wells: Executive Producer

Audio Post

Marc Healy: Sound Designer/Mixer

End Tag Animation/Graphics Company: Great Machine

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