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Differin: Acne Aftermath
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Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the 'Acne Aftermath' campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes of an erupting volcano, the detonation of fireworks, or the launch of a rocket revealing the solution to the aftermath of a bad habit. The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.
Client: Differin, Galderma Laboratories |
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