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TOUS: We Are Mothers. We Are Bears


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TOUS, the Spanish jewelry and accessories brand, leader in the affordable luxury sector, is celebrating Mother’s Day with a campaign that pays homage to the vulnerability and fortitude inherent in motherhood through its iconic bear. Under the slogan, "We are Mothers, we are Bears", TOUS highlights the similarities that mothers share with the bear, the brand’s icon. The aim is to spotlight different actions that have a connection with motherhood, such as: we share, we care, we dare, we’re aware, we’re rare and we're there. The campaign, conceived by LOLA MullenLowe, will be launched globally on April 12th in audiovisual, digital, overseas and print media.
Credits Other credits

Client contacts: Anaïs Durand, Montse Jiménez, Gemma Torner

Creative Supervisor: Saray González

Global Business Director: Yann Baudoin

Account Director: Irene Mosquera

Accounts team: Carola Torralbo, Claudia Matas

Head of Strategy: Gem Romero

Social Media Strategist: Estefanía Navarro

Music: Pere Jou & Aurora Bauzà

Sound design: Xevi Estudi

Postproduction: McNulty

Media Agency: UM

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