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Pedigree / Clubhouse App: Doghouse

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The Pedigree brand partnered with Clubhouse moderators to welcome 20 adoptable dogs into their chatrooms to raise awareness of the mental, emotional and physical benefits of pet companionship. The moderators led conversations about mental and physical health to foster the conversation about how animals can provide support during challenging times. Participants in each “room” were able to click on the dogs’ profiles, learn about them and find out where they can adopt them from, and the Pedigree brand will be covering the adoption fees for all dogs adopted through the Clubhouse chats. This Clubhouse activation is a follow up to the brand’s Dogs on Zoom campaign last year, where they leveraged the popular Zoom conferencing platform to host virtual adoption events with shelters across the country during the pandemic.

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