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Icna Kola: The Table Is Set. Join Us
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A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table. That is the spirit of McCann Lima's latest work for Inca Kola, the authentic drink of the Peruvian people that in this way values the diversity and creativity of each person. Thus, it offers to combine the new generations in a better way, in addition to the several attitudes and thoughts that are expressed and lived in these times. Since its beginning, the brand has accompanied daily, varied and unique moments at the Peruvian table, combining it with an incredible gastronomic variety. This way, the campaign "The table is set. Join us" encourages mixing not only all kinds of dishes, but also creeds, races, personalities, thoughts, genders and nationalities. Because the combination precisely enriches, differentiates and enhances creativity, the brand invites and inspires to combine, to feel free, to be invited and truly accepted to share, dialogue and respect the variety and continue exchanging special and different moments.
Brand Leader: Luis Felipe Cisneros Related
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Wunderman Thompson, São Paulo |
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