Furphy: Unearthing Unbelievable

Eight in ten Aussies (86%) believe telling a furphy is a unique part of Australian culture, now Furphy is on a mission to celebrate the art of storytelling and uncover the nation’s best furphies in a new fully integrated brand experience via Akcelo. ‘Unearthing Unbelievable’ wants tellers of tall tales to share their amazing stories, reignite the banter at their local and celebrate the taps flowing again a year after pubs shut their doors. The brand experience is built around a platform where yarn spinners can upload their tall stories via video or audio, with the best furphies shared with the nation and used as the basis for future Furphy campaigns. More than 900 bars, pubs and clubs are taking part across the country. Consumers will be prompted to take part via on-premise posters and other point-of-sale communications which alert drinkers to the platform. Furphy coasters on every table will display a QR code which pub-goers simply scan to launch the experience and submit their story. After recording their best furphy, storytellers will receive a free Furphy to redeem at the bar. Akcelo developed the digital platform in partnership with UM, Reprise, Liquid Ideas, Thinkerbell and Geometry, which are amplifying it across consumer touch points