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Heineken launches a new global campaign, ‘We'll Meet Again’, which celebrates people’s resilience and creativity over the last year and celebrates how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes. 'We'll Meet Again', which is available on YouTube, launches exactly one year on from the release of Heineken’s first #SocialiseResponsibly campaign, ODE TO CLOSE, which was the first in a series of creatives that showed support for consumers during the global pandemic. The creative showcases different ways people have made the mundane, everyday moments of lockdown something unexpected and fun in relatable ways from dressing to impress when taking the garbage out, through to turning a dog walk into a dance party for one. 'We'll Meet Again' recognises the strength of consumers, who have used their creativity to keep the spirits up after more than a year of the pandemic and associated restrictions. The film was directed by award winning filmmaker François Rousselet and captured in Barcelona, Spain under strict COVID-19 protocols, reinforcing the need for resourcefulness and ingenuity which is at the heart of the campaign.
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