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Te Whānau O Waipareira: Proud To Be Māori


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Te Whānau O Waipareira’s brand new, heavy-hitting Proud To Be Māori campaign reflects the optimistic, passionate and aspirational spirit that guides the West Auckland urban Māori support network. The film itself addresses the hardships Māori face and continue to endure today through a candid lens, then flips the narrative to show how asking for support is not a sign of weakness, but rather the essence of collective strength and solidarity. This is elegantly woven together with a rendition of the waiata ‘You’re Magic’ sung by former Te Whānau O Waipareira member and current Māori Party MP, Rawiri Waititi.
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Creative Assistant: Freddy Riddiford

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