The Case Study Project: The Case Study Project

Less than 15% of photography in advertising worldwide is shot by women. Women's Work is a collective of female photographers who want to change this depressing stat. On a limited budget, the most effective way to start conversation was to target the world's most influential creatives - the 2021 Cannes Juries - with a case study entered into Cannes for a poster campaign that never ran... except as part of this case study.