O2 Business: Record Store

O2 Business today announces its brand-new multi-million pound B2B campaign, designed to show the nation’s SMBs how its tariffs and digital tools can adapt as their business changes, all on O2’s flexible network. The campaign is launching with O2 Business’ TV advert which follows the journey of sole trader, Ted, whose shop has been forced to close. We see Ted struggling to adjust his business to the ever-changing climate, when O2 Business’ flexible credentials - realised by his reliable comrade, the O2 robot, Bubl - supports him through this transition. Bubl, the embodiment of the O2 brand, demonstrates how O2 is always there for customers as a trusted partner, whenever needed. The advert opens with Ted packing up the contents of the store into his van looking deflated. Bubl turns on the vans stereo and - staying true to O2’s commitment to supporting up-and-coming artists – the track Higher by Everyone You Know plays. The infectiously uplifting track, which is being released on the same day O2 Business’ campaign launches, immediately boosts Ted’s mood. We then cut to a lockup and see that Ted has adapted his business model and, with Bubl’s help, is playing records online to potential customers, while Bubl helps to package up the orders for delivery. We see online orders flooding in and Bubl emitting bubbles of joy from his antenna. The camera drifts up with the bubbles, revealing a town filled with other businesses ahead of seeing O2 Business’ flexibility credentials.