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Unilever Degree Deodorant: Degree Inclusive - María


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Unilever’s Degree Deodorant - also called Sure, Shield and Rexona - are the makers of the world’s #1 antiperspirant. Today the brand announces the launch of the world’s first inclusive deodorant for people with visual impairment and upper limb motor disabilities: Degree Inclusive. One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to. Degree believes in the power of movement to transform lives - and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities. Driven by a mission to make the deodorant application process accessible to everyone, Degree Inclusive has been designed with the following revolutionary features as noted in the brand’s product development video. Working in collaboration with award-winning international design studio, SOUR, the Degree Inclusive prototype was co-developed with a cross discipline team at Wunderman Thompson, led by Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design.
Credits Other credits

Wunderman Thompson Buenos Aires

CEO: Victoria Cole

Integrated Production Leader: Josefina Espil

Production Manager: Mariana Jauregui

Editor/Animator: Leandro Ramírez

Graphic Production Manager: Daniel Gatto

General Account Director: Eliana Kaplan

Account Director: Dana di Lello

Sr. Account Executive: Ramiro Pannunzio

Strategy Lead: Ronny Weter / Aurelia Sisinni

Project Manager: Ana Laura Rodríguez

Head of Social Media: Silvina Coto

Content Strategist: Daniel Alaniz

Community Manager: Vincenzo Mazzei

Creative Operations Leader: Paula Akel

Wunderman Thompson Global

Global Lead inclusive Design: Christina Mallon

Global Client Lead Unilever: Inge Selawry

Global Planning Lead: Nicky Buss

Global Project Management: Bart Etcheverry

Director of Global Creative Operations: Nora Farley

PR Director: Jessica Hartley

Production

CEO: José Arnal

Post Production: Luis Staffolani

Sound post production: Porta Studio

Music: Perra Santa

Client: Unilever

Product: Degree Inclusive

Global Brand Vice President, Rexona: Kathryn Swallow

Global Senior Brand Manager, Rexona: Emily Heath

U.S. Senior Marketing Manager, Degree: Chiara Grillo

Global Senior Brand Manager, Rexona: Denise Savoia

Global Assistant Brand Manager, Rexona: Stephanie Bau

U.S. Ass. Brand Manager, Degree: Teri Minogue

Global Ass. Brand Manager, Degree: Edward Jones

Global Brand Director, Rexona: Lucy Howdle

Global R&D Director, Rexona: Andy Butterworth

Global Senior Technical Manager, Rexona: Laura Hutcheon

Global Senior Consumer Market Insights Manager, Rexona: Alex Harrison

Product Design: SOUR Studio

Occupational Therapist: Michael Tranquilli

Disabled co-collaborators US: Keah Brown /Keisha Greaves /Natalie Trevonne/Lissa Loe

Disabled co-collaborators Argentina: Lidia Beatriz Peyronnet/Andrea López de Mora /

Mercedes Monjaime/Cecilia Rizzo

Creative Collaborators: Santiago Estevez/Nicolás Trapanese

PR Agency credits

Unilever PR Agency: Edelman

Vice President David Brigandi

Senior Vice President Sharelyn Devonish

Senior Account Supervisor, brand: Jill Condulis

Account Executive: Caitlin Gronski   

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