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NRMA Insurance: Climate Warriors

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NRMA Insurance has launched “Climate Warriors”, a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters, in a new initiative developed by Thinkerbell. Set in a custom-built landscape inspired by Australian coastal towns, “Climate Warriors” is a free interactive game available on Minecraft Education Edition and Minecraft Marketplace that aims to educate children, aged between seven and 12, on how being prepared can further protect wildlife, homes and livelihoods against natural disasters such as bushfires. The game is part of a body of work that positions the brand as a leader in preparedness against the effects of climate change in Australia. Using NRMA Insurance real-world data and climate change research, the interactive Minecraft experience demonstrates that extreme weather events are already becoming more frequent and severe. This is only going to get worse as the average global mean temperature is expected to rise by another 1°C as soon as 2035. The integrated campaign will be supported across PR as well as dedicated owned social activity and influencer partnerships. “Climate Warriors” has already been downloaded over 450,000 times since its launch. “Climate Warriors” boasts an array of Australian fauna including a kangaroo, cockatoo, magpie and NRMA Insurance brand ambassador, Arlo the Koala. Also included in the gameplay is a helicopter, mission control centre, emergency services and iconic Aussie institutions such as a fish and chip shop, footy field and a beach with the ubiquitous red and yellow flags.
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National Head Production Tinker: Grant Anderson

General Manager: Katie Dally

Chief Strategy Thinker: Adam Ferrier

Production Tinker: Romy Turner

Head Brand Thinker: Gerry Cyron

Chief Executive Officer: Margie Reid

Education Specialist: Stephen Elford

Chief Marketing Officer: Brent Smart

Group Brand Strategy Director: Caroline Hugall

Director of Content & Customer Engagement: Zara Curtis

Director, Brand Marketing: Sally Kiernan

Brand Strategy Lead: Anna Jackson

Creative & Innovation Specialist: Danielle Picker

Integrated Content Producer: Keira McIntosh

Head of Corporate Communications: Amanda Wallace

Advisor, Corporate Communications and Group Corporate Affairs: Joanne McIntosh

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