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Web Film

Marinela Penguins: What Matters is Inside You

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As part of the brand repositioning process, the Colombian agency Fantástica developed for Pingüinos Marinela "Lo importante es lo de adentro", a platform that seeks for the kids to understand that despite what happens and what they live on social networks, they can’t forget that the best thing they have is inside them. According to the study conducted by Fantástica and the brand, 7 out of 10 guys are not at happy with who they are and how they look, 1 out of 3 have two or more social media profiles (one for their parents and relatives and one to interact with the rest of the world where they use retouched photos, filters and even fake photos) and, that Cyber Bullying is the main cause of depression and insecurity in them, growing disproportionately, especially since the arrival of Tik Tok.
Credits Other credits

Founders: Daniel Osorio + Daniel Bermudez

Alejandro Gómez - Creative VP

Adriana Alba - General Director Accounts

Claudia Cubillos - Account Executive

Mauricio Alvarez - Digital Director

Camila Orduz - Digital Manager

Gianni Fachin - CM

Client: Bimbo

Tatiana Esguerra Rezk - General Marketing Manager Bimbo

Juan David Gavilanes - Marketing Manager Bimbo

Producer Company: Rebolucion Argentina - Macarena

Film Director: Nico Nubile

Film Producer: Diego Ossa

Sound Company: Sonica

Sound Designer: Camilo Montilla

Song Designer: Camilo Montilla

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