TV ad: Remy Martin: Team Up For Excellence

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Top 6: May 5th 2021

Remy Martin announces a collaborative new campaign with multi-Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. "Team Up For Excellence - The Film" highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since. In the Film imagined in collaboration with FRED &FARID New York, Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi-cultural connections, celebrated styles and rhythms of the past. From Blues to Hip-Hop, Swing Dancing to Break-Dancing; Usher and Rémy Martin®1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars. Teaming up with Usher and Rémy Martin, are globally recognized creatives including Raphael Saadiq, world-renowned musical composer; Marci Rodgers, Academy-Award winning costume stylist; Aakomon Jones, award winning dance choreographer; and director of the production; Jake Nava.