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Web Film

ServiceNow: Licorice Records

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Client: ServiceNow

Chief Executive Officer: Bill McDermott

Chief Marketing and Communications Officer: Alan Marks

SVP, Brand Marketing: Jim Lesser

VP Global Brand: Vasken Guiragossian

Sr. Director, Brand Operations: Jenny Salcedo

Director, Global Brand Strategy: Heather Kattner

Sr. Creative Director: Hubert Shum

Creative Director: Kenny Chan



Creative Agency: BBDO, San Francisco

Chief Executive Officer, San Francisco: Matt Miller

Creative Director / Copywriter: Kate Catalinac

Creative Director / Art Director: Corinne Goode

Executive Producers: Patti Bott and Stephen Spesh Kay

Business Affairs Manager: Jacqueline Djanikian

SVP, Group Account Director: Ashleigh Serrao

Account Director: Kyle Rodriguez

Account Supervisor: Kimberly Bodker



Partner: The Roald Dahl Story Company

Sr. Partnerships Manager: Alice O’Brien

Campaign Manager: Clare Jones

Partnerships: Grace Tedstone



Partner: Warner Bros.

VP, Global Product & Licensed Advertising: Sara Berba

Campaign Manager: Greg Bass



Production Company: Rattling Stick

Director: Daniel Kleinman

Executive Producer: Jeff Shupe

Producer: Johnnie Frankel

Line Producer: James Hatcher



Editorial: Work Editorial

Editor: Jono Griffith, Leah Turner

Assistant Editor: Miles Watson, Sidney Williams

Executive Producer: Marlo Baird

Producer: Brian Scharwath



Post-Production: Framestore

Creative Director: Alex Thomas

Executive Producer: Pete King

Director of Production: Carla Attanasio

Producer: Jeff Atherton

CG Supervisor: Christian Nielsen

Production Coordinator: Diego Bonora

Set Supervisor: William Bartlett

Colorist: Beau Leon

FX: Cosku Ozdemir

Groom: Gabriela Ruch Salmeron

Concept: Paul Chandler

Lead Compositor: Alejandro Villabon

Flame: Sarah Marikar



Audio Post: Lime Studios

Engineer: Rohan Young

Executive Producer: Susie Boyajan

Senior Producer: Kayla Phungglan



Music: South Music & Sound

Composers: Jimmy Haun, Jon Darling

Arranger: Robin Holden

Creative Directors: Dan Pritikin, Matt Drenik

Producer: Ignacio Zas

Executive Producer: Ann Haugen

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