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The Swedish Childhood Cancer Fund: Telemarketer of the Year

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LinkedIn campaign.To get more companies to support childhood cancer research we decided to let children affected by cancer make their own sales pitch. Nobody knows more about the importance of childhood cancer research than they do.
In a film on Youtube and LinkedIn, nine year old Eston calls one of Sweden's most prominent business people, "Poker" Wallenberg, to get him on board with the program.
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