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Web Film

Downy: My Dear


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How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand?
Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand.
“You are not you when the weather’s hot”
This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down!
Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits?
We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer!
Credits Other credits

Managing Director: Weeranuch Duangpikool

Account Management Director: Peerajet Sringean

Assistant Director: Vivisn Jarupattanasirikul

Editor Support: Pafhan Baipho

Art: Vicha Visedsang

Prop: Sivadach Dacha

Mock up: Jirawat pakdeehun

Wardrobe: Doungkamon Wimon

Make up & Hair Stylist: Pinraya Pramual

Sync Sound: Worawut Bunsarn

Post Producer: Asama Sumalee

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