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Web Film
Newsela: Learning Found
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With students scheduled to return to in-person classrooms this fall, there are major challenges facing teaching and education administrators. Newsela is an online platform which takes authentic, real-world content from trusted sources and makes it instruction-ready for K-12 classrooms. It currently has over 2.5 million teachers and 37 million students among its users. Building on this momentum, Newsela is launching its first-ever campaign tackling learning loss head-on. The theme is “learning found” and seeks to flip the “learning loss” debate on its head with a message focused not on the learning that’s been lost, but on how to best re-engage students moving forward. Newsela partnered with Episode Four, a boutique creative agency, to create an 8-minute filmed exercise that documents the difference between skill and drill programs and teacher-led classrooms powered by Newsela's instructional materials. Two groups of middle school and high school students were separated. One was taught via skill and drill; the other, using Newsela. The film is scheduled to go live in May across paid, owned and earned media channels. It will be accompanied by supporting materials, including a white paper, additional videos on Newsela’s landing page as well as a sponsorship with EdWeek, display and influencer outreach.
Client: Newsela |
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