TV ad: Miller High Life: The Champagne of Beers Region

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Miller High Life, also known as The Champagne of Beers, is following in the footsteps of Champagne, France, by proclaiming the area around its Milwaukee Brewery 'The Champagne of Beers Region' in a new campaign by adam&eveNYC.

The campaign was timed to coincide with National Tourism Day in the US on May 7th, and to make it truly official, the brand also is petitioning the local government to establish a new permanent beer region around the Miller Brewery's grounds in Milwaukee and declare that only beers invented inside the brewery's very specific borders, be considered a Champagne of Beers.

Category Drinks, alcoholic
URL http://www.thechampagneofbeersregion.com/
Client Molson Coors
Agency adam&eveDDB NY
Production Cap Gun
Country United States of America
Uploaded 11 May, 2021

Other credits

Client: Molson Coors

Chief Marketing Officer: Michelle St. Jacques

VP, Head of Miller Family of Brands: Sofia Colluci

Senior Marketing Manager: Anne Pando

Marketing Manager: Katie Lombardi

Associate Manager: Lucy Bloxam

Creative Agency: adam&eveNYC

Chief Creative Officer: Richard Brim

Executive Creative Directors: David Brown, Daniel Bonder

Creative Directors: Toby Kennedy, Jordy Molloy

Managing Director: James Rowe

Agency Head of Production: Victoria Bennett

Executive Producer: Gemma Conway

Agency Producer: Sion Prys

Account Director: Jasmine Jabbour

Account Supervisor: Sophie Jacoel

Head of Design: Mitch Horton

Media Agency: Connect

Production company: Cap Gun

Director: Raúl B Fernández

Producer: PJ Fishwick

Director of Photography: Raúl B Fernández

Art Director: Mark Dalpra

Production Supervisor: Shannon Leahy

Asst. Production Supervisor: Matt McGrath

DIT: Nolan Treolo

Key Costumer: Shanna Shackle

Camera: Jana McClain

Editorial: Whitehouse Post

Editor: Brian Gannon

Edit Assistant: Jesse Richard

Producer: Colin Hohman

Audio: Mr Bronx

Sound Engineer: Dave Wolf

Executive Producer: Hanna Choi

Post Production: Carbon

Colorist: Aubrey Woodiwiss

EP, Color: Laurie Adrianopoli

Flame Artist: Joe Scaglione

Head of Production: Kate Soczka

Miller High Life: The Champagne of Beers Region

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Miller High Life: The Champagne of Beers Region

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