 |
Top 6: May 19th 2021
Interactive
TikTok: Songkran Stranger
Top 6: May 19th 2021
An interactive film that took the cancelled annual Songkran festival in Thailand online has garnered 94 million views and 92,000 pieces of user generated content within six days. With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year's biggest festivities. TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled 'Songkran Stranger’, the film includes superstar Thai actor Mario Maurer and top model ‘Linn’ Mashannoad Suvalmas. The interactive film follows Linn, a woman who gets dumped every Songkran, because she turns into a different person every time she gets splashed with water. That is until she meets the bartender, Mario, who is the only man willing to date her despite her strange condition. The campaign utilized the app’s ‘duet’ and ‘stitch’ features, allowing millions of users nationwide to virtually insert themselves into scenes of getting splashed, patting powder, exchanging dialogue, or interacting however they like with their favorite actor or actress.
See: https://vimeo.com/540481077
Agency |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
