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Mac: The Meteorite


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The latest CleanMyMac campaign places Macs in life-or-death situations. Two ads laced with dark humour and impending computer rage, created by TBWAHelsinki, portray an agent discovering a bomb, and a group of aerospace specialists on a mission to save the Earth. The campaign was built on a key market insight: CleanMyMac was positioned as a category leader but the entire category lacked relevance at the consumer end. The two films were written to dramatize key product benefits in extreme contexts, ushering audiences to ‘Make sure you can trust your Mac’. The creative partner behind the idea is TBWAHelsinki.
Credits Other credits

Agency

Marco Mäkinen, Executive Vice President

Annika Baidin, Account Director

Maija Naumanen, Account Manager

Tommi Selander, Graphic Designer

Miika Luoma, Director, Media & Audiences

Ville Ruokonen, Planner

Production

Editor: Aleksi Raij

Sound Design: Akseli Soini

Petri Falkenberg, Color grading

Client: CleanMyMac

Halyna Kuzmovych, Brand Marketing Manager

Marina Lisnyakovskaya, Product Marketing Manager

Ivan Kuziv, Chief Marketing Officer

Aleksandr Pronsky, Design Lead

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