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Audi: Previous Owner

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Venables Bell + Partners has released Audi of America's new "Always On" campaign which illustrates that luxury doesn’t have to be lifeless, with two cinematic spots showcasing the design and performance of its SUV & Sedan ranges. VB+P partnered with Pulse Films' Sam Pilling who is known for crafting sophisticated narratives for music videos and commercials. This campaign also marks the launch of the new voice of Audi, actress Nkeki Obi-Melekwe, who will be the ongoing voice for all marketing efforts in the US. The “Always On” campaign consists of two spots, “Previous Owner” and “Joyride”. “Previous Owner” offers up a distinct Audi take on the current pandemic-fueled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home are willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.” In “Joyride,” Audi shows how exhilarating it can get behind the wheel of an RS7, without ever stepping on the gas. The spot introduces audiences to an all-too familiar film trope, as two suspicious hotel valets salivate over the opportunity to take the new arrival for a joyride. When they merely drive a few feet into the designated parking spot, the rug may be pulled but the adrenaline is all too real.
Credits Other credits

Agency

Paul Venables – Founder

Will McGinness – Partner

Hilary Coate – Director of Integrated Production

Mara Zemon – Business Lead

Nicole Miesfeld Smith – Brand Director

Rachel Waniga – Brand Supervisor

Stevie Chu – Brand Manager

Julia Dedona – Project Manager

Mike Riley – Group Strategy Director

Cody Levin – Strategy Director

Gabi Levi – Senior Strategist

Camara Price – Senior Business Affairs Manager

SIGNATORY/PRODUCTION PARTNER

CMC/Forecast, Inc

Audra Krussel – Executive Production Manager

Production

Dav Karbassioun – Global President of Commericals

Hillary Rogers – Managing Director

Nick Fuller – Head of Production

Todd Thompson – 1AD

Chris Jones – Production Design

Jennifer Johnson – Costume Designer

EDITORIAL

Exile

Shane Reid – Editor

Ersin Dogruer – Assistant Editor

CL Kumpata – Executive Producer

Jennifer Locke – Head of Production

Michael Miller – Senior Producer

VFX, COLOR GRADE, AND PICTURE FINISH

Blacksmith

Gavin Miljkovich – Shoot Supervisor

Iwan Zwarts – Lead Compositor

Mikey Pehanich - Colourist

Ashley Goodwin – VFX Producer

Charlotte Arnold – Executive Producer

SOUND DESIGN AND AUDIO MIX

Gus Koven - Sound Design

Matt Keith - Mixer

Brad Beasley - Assistant Mixer







Audi of America

Tara Rush – CMO, SVP of Marketing

Jessica Thor – Director, Marketing Campaign Strategy

Hannah Cebula – Retail Campaign & Continuity Specialist

Abel Gachou – Brand Campaign & Integration Specialist

Danielle Vontobel – Manager, Brand Content

Nicholas Kleczewski – Creative Director

Kelly Bayett - Creative Director

KC Dossett - Producer

MUSIC

Q Department

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