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Web Film
Krungsri First Choice: Genius Dog
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While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down state-ment and starting to work from home again. According to that reason Gen Y concerning more about their financial, they are afraid of spending.
For the cause of making those Gen Y living their life more happily. First Choice Visa Platinum credit card launched cashback promotion campaign that rewarded every spending through First Choice Visa Platinum credit card in most categories up to 3%. In order to encouraged those Gen Y who worried about their financial situation, raising their confident to live their own life. We started launching our campaign through online film by using the pet lover phenomenon, the lifestyle that rising again in work from home period, to help our story telling in order to catch Gen Y’s attention and telling our message - when they have to make any spending. we’re the only credit card that immediately rewarded cash back up to 3% in most categories. Because we want them to live happily again and we want to be the beginning of their good credited for the better future of all of us.
Account Management Director: Rathawan Sukanake Related
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Leo Burnett Group Thailand |
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