Diet Coke: Just Because

Diet Coke and Droga5 have launched Just Because; a brand-new campaign directed by Oscar nominated Autumn De Wilde. Just Because is designed to honour the mischievous and light-hearted mindset of its fans. Shining a light on individual authenticity, the campaign celebrates the positive and unapologetic attitude of the brand’s fans who love what they love and don’t justify doing things their way. Brought to life in a new creative platform, including a light-hearted TVC that aired on 17th May, the campaign takes people on a journey through the unashamed and self-confident Just Because mentality – from popping to the corner shop in pajamas to taking a bra off at the end of a long day – and showcases some of modern life’s most relatable Just Because moments. Known for celebrating authentic and light-hearted moments, the campaign continues Diet Coke’s iconic ‘twinkle in the eye’ approach to life. The feel-good campaign celebrates what it is to be confident today across all media including a refresh of the much loved jingle - giving it a modern twist by Grammy Award Winning artist Thundercat. All wrapped in Diet Coke’s glistening silver branding.