L'Oréal Professionnel: Run Le Hair Show - Teaser

L'Oreal Professionnel and Publicis Luxe present RUN LE HAIR SHOW, a new hybrid model that reinvents communication for all professionals and enthusiasts of hair, colour and styling. 100% digital, the series celebrates the role and cultural impact of hairdressing in the world, and those who make it their business. To co-design this new approach, the agency and its client were inspired by the showrunning methods of TV series, in order to create entertainment capable of democratising the celebration of one of the world's most widespread crafts: hairdressing. This transition from traditional product brand communication to a media brand makes it possible to place content at the centre of the L'Oréal Professionnel experience, in order to better support its holistic activity at the service of hairdressing: at once a talk show, a report and a demonstration, the show inspires, trains, explains, and highlights the masters of the profession as well as new talent throughout the world. L'Oréal Professionnel products and services also have a natural place in the show, with links to e-commerce and in-salon reservations. Conceived and directed as a TV show (produced and directed by L'Ensemble), RUN LE HAIR SHOW is led by 3 passionate hosts: Charlie le Mindu, Hair Designer, Min Kim, Color Specialist, and Peggy Frey, Fashion Journalist, who will serve as a common thread between the various sequences and bring their sharp eye to each theme.