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Virgin Media: What About the Future?
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Virgin Media’s brand new integrated marketing campaign shows their pursuit for broadband superiority as they tackle anything the future might have in store. Following on from the incredibly successful campaign for Virgin Media TV 360 in 2020, this commercial is a stunning collaboration between Antidote Films and Publicis Dublin, directed once again by Antidote's visionary director, Nick Roney. In this visually epic ad, we find three young, zany Virgin Media techs experimenting with broadband speed in Virgin Media’s Extraordinary Broadband Lab. The speed is perfect for the present day and its challenges… but what about the future? Our techs jump through time, hilariously aging and adapting to the new tech of the future - a promise to always be chasing that top level of reliability. Depeche Mode’s 80s hit ‘I Just Can’t Get Enough’ serves as the musical backdrop, highlighting once again that these techs will stop at nothing to perfect their broadband. A fitting commercial in current circumstances with working from home the norm for a large section of workers and broadband being the tie to keep connections and communication alive as restrictions are in place. An incredibly talented storyteller, Nick Roney has created a world of possibility for what the future of our own homes may look like and alongside director of photography, Marc Gomez del Moral, has made this prediction both visually stunning and epic.
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