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M&M's: Run
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At last, M&M'S fans can grab one bag that includes all of their favourite flavours mixed together with the introduction of M&M'S Mix. Classic Mix features the top three most popular varieties Milk Chocolate, Peanut, and Peanut Butter and Peanut Mix includes Milk, Dark, and White Chocolate Peanut M&M'S. But, how do the iconic M&M’S characters feel about being cramped together in one bag? To help promote the latest product innovation, M&M’S and BBDO NY created an equally innovative campaign that tackles this burning question. Work includes M&M’S first-ever AR print ad—when you hover a phone over the ad, the scene featuring all of the M&M’S characters comes to life, with the animated candies taking center stage via a Snapchat AR experience. At last, M&M’S Mix is here, and now you can dive right in—literally! The print ad is currently running in the latest issues of PEOPLE, Billboard and Sports Illustrated, among other outlets. The campaign also includes social and online videos taking viewers inside the M&M’S Mix bag.
EVP, Group Executive Producer: Amy Wertheimer Related
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