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El Tesoro Tequila: Francisco

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El Tesoro tequila is one of the last truly authentic tequilas. It is crafted completely by hand using the same traditional methods that were used back in 1937. This print campaign via Publicis Mid America, Dallas, shows how this process hasn't changed in over 70 years by using vintage photographs of workers in 1937 working in the same manner as their modern day counterparts.
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Retoucher: Scott Harben

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