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Top 6: June 2nd 2021
Interactive

Michelob ULTRA Organic Seltzer: Vacation in an Ad

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Top 6: June 2nd 2021
Dust off that suitcase, drop the virtual-vacay background and get ready for a once-in-a-lifetime IRL vacation courtesy of Michelob ULTRA Organic Seltzer. The USDA certified organic seltzer that knows a thing or two about keeping it real - with organic ingredients and no artificial aftertaste - is breaking out of the digital world and treating hard seltzer lovers and their crew to a fruitful vacation… in real life. Craving a real vacation? Well get ready to log that PTO! Starting May 26, Michelob Ultra Organic Seltzer will be rolling out new social, TV, and digital out-of-home ads from FCB New York, encouraging people to trade the virtual habits they’ve come to accept for a chance to win a REAL 'Vacation in this Ad'. It’s as easy as snapping a photo of the QR code featured in the ads, which will route hard seltzer lovers to a website where they’ll be entered to win an exclusive, curated vacation with three of their friends or family inspired by the real fruit flavors of Michelob ULTRA Organic Seltzer’s Classic Collection.
Credits Other credits

Production

Adam Isidore : Director of Integrated Production

Marissa Lando : Senior Integrated Producer

Pim Leeuwenkamp : Integrated Producer

Janice Katz : Director, Business Affairs

Mary Beth Parton : Traffic Manager, FCB Global

Account

Megan Bundy : SVP, Group Account Director

Ashley Read : Account Director

Jesse Morris : Project Manager

Joe Labuz : Account Executive

Strategy

Ben Grossman : SVP, Group Strategy Director

Jamie Rutherford : Planning Director

Client : ABI, Michelob ULTRA

Marcel Marcondes : Chief Marketing Officer

Ricardo Marques : Vice President, Marketing

Marcela Garcia : Senior Marketing Director

Paige Dawes : Senior Marketing Director

Talita Andrade : Senior Marketing Director

Miles Ritenour : Director of Digital Marketing & E-comm.

Jessica Thorpe : Director, Marketing Communications

Andrew Gelbard : Senior Media Manager

Edit

Editorial / VFX / Finishing: SugarHi

Jake Banks : Creative Director

Santino Sladavic : Executive Producer

Lindsay Bodanza : Executive Producer

Brad Herbst : Senior Producer

Parker Whipple : Senior Editor

Miki Gilmour : Assistant Editor

Luke Yoo : Head of Visual Effects

Alex Brodie : Senior Compositor

Todd Mesher : Senior Compositor

Marco Oryx : Animator / Compositor

Ted Gore : Animator / Compositor

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