The Dissolving Bottle: Ghosted

When we launched The Dissolving Bottle, we made sure to educate users on it too. We turned standard soap wrap into posters that explained how this shampoo simply, eventually dissolved. We created parallelisms with modern concepts of disappearance like being ghosted, passwords disappearing from your mind's existence, and the ever relatable vanishing phone. All printed on recycled paper. This made our educational material relatable, shareable, and 100% sustainable.