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The Sydney Morning Herald & The Age: Cease & Desist


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BMF launches a new brand platform for The Sydney Morning Herald & The Age. "Minds Wide Open" champions the benefits of Australians tuning into different perspectives, offering balanced news in a category of bias.
Credits Other credits

Lead Design and Compositor: Eddy Herringson

Lead Animation and Compositor: Laura Heath

Music and Sound Design: Stare Crazy



Photography: The Sydney Morning Herald & The Age



Client: Sydney Morning Herald & The Age | Nine

Head of Consumer Subscriptions: Kristen Turner

Head of Brand and Acquisition: Belle Tayler

Brand and Acquisition Manager: Leah McNeil

Brand and Acquisition Executive: Diana Wilson

Internal Design Lead: Hannah Eldridge

Internal Copywriter: Andy Maher

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