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American Express: What Do You Want?
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American Express has launched a new campaign for its Preferred Rewards Gold Card. Breaking this week, it celebrates the card's extensive and flexible Membership Rewards and features a new benefit for 2021, giving Gold Cardmembers up to £10 off per month with Deliveroo. Created by dentsuMB, the new campaign includes TV, cinema, digital and OOH. ‘What do you want?’, shows the relevance of the Gold Card to who we are and how we live our lives today. With Cardmembers able to earn points on nearly everything they buy, to spend on almost anything they like, it is one of the most flexible cards that rewards customers for being themselves.
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