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ITV: The Good Times Start Here
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After a year of anticipation for the beloved Euros 2020 to return, following the tournament’s delay last year, ITV Creative, the in-house agency of ITV, celebrates the excitement that comes with sports by releasing its new campaign titled "The Good Times Start Here" Highlighting fans’ unparalleled enthusiasm for the comeback of the European Championship 2020, the campaign aims to tap into the simplest, but deepest feeling a fan can have that chase for pure joy. The 40” spot opens in monochrome on a shot of football legend and pundit Ian Wright, who is making his way through a park. When his phone rings announcing the upcoming UEFA Euro 2020 Championship, the former footballer is buzzing with excitement and the monochrome scene filled with brightly-coloured animation reflects his joy and anticipation for the upcoming games. The film closes on the tagline "The Good Times Start Here". With creative from Tony Pipes and directed by award-winning director Claire Norowzian, the TVC was shot on location at Wanstead Flats, London. Combining live action and animation, the black and white aesthetic of the film is skillfully juxtaposed with the colourful animated graphics, brought to life by animation studio Grizzle. The striking contrast further aids the narrative of the spot by visually expressing what pure joy and excitement look like. In order to achieve the eclectic and vivid nature of the film Grizzle incorporated 3D elements with a 2D look, in addition to hand drawn animation, which further complement the feeling of total Euro-phoria.
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