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New Balance: LOVE/hate

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BBDO New York's new integrated brand campaign “LOVE/hate. This is the new balance,” highlights running as fundamental to all sport and spotlights the runners’ complex love/hate relationship with running. The advertising breaks nationally on March 27 and in international markets during the next 90 days and shows how New Balance is dedicated to reducing the hate and growing the love of running through innovations in footwear, apparel and equipment.
Credits Other credits

Design Director: Craig Duffney

Photographer: Dimitri Daniloff

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