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Top 6: June 9th 2021

High West Whiskey: The High West Whiskey Prairie Dash

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Top 6: June 9th 2021
This National Great Outdoors Month, High West Whiskey invites consumers on a wild mobile gaming Western adventure, The High West Whiskey Prairie Dash. Inspired by the hand-painted pronghorn labeling High West’s American Prairie Bourbon, the team at MullenLowe Los Angeles cast this iconic prairie animal as the game’s hero for a reason. As Utah’s first legal distillery since Prohibition, High West has proudly taken up their mantle as pioneers of Western whiskey, which for them, includes a responsibility as stewards of the land. By playing The High West Whiskey Prairie Dash, consumers can explore the prairie, donate to conservation efforts, and maybe even win a real life trip to the West. Developed in partnership with makemepulse, The High West Whiskey Prairie Dash seamlessly integrates the High West brand values, challenging players to overcome the real environmental and man-made obstacles facing the wandering pronghorn across a wilderness that the whiskey brand and wildlife share. Eagle-eyed players can even spot the High West Distillery itself in the game’s background. To score points in The High West Whiskey Prairie Dash, players roam the gorgeously rendered range with four simple objectives: duck under the landowners’ fences, clear obstacles littering your path, and dodge the bison herds that share the land, all to help your pronghorn dash at 61 miles per hour, its actual top speed as North America’s fastest land mammal. The game’s details vividly bring the pronghorn and prairie to life in hopes you’ll keep playing for a bigger cause.
Credits Other credits

Director of Creative Technology: Martin Pagh Ludvigsen

Group Strategy Director: Anna Vlajkovic

Associate Director, Social Strategy: Devon Dickson

VP Head of Integrated Production: Kate Hildebrant

Senior Digital Producer: Van Corsa

Content Producer: Nicole Downey

Editor: Andrew Mui

VP Director of Business Affairs: Davina Turnbull

Managing Director: Javier Passerieu

Group Account Director: David McKenzie

Account Director: Abby Inman

Account Executive: Shannon Stucke

Project Manager: Chad Daniel

Public Relations: Whisper Gallery

Talent: Creative Artists Agency

Media: Horizon Media

Sweepstakes & Prize Fulfillment: Don Jagoda Associates, Inc.

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