Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Renault Arkana: Hybrid by Nature


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
In a completely saturated and relatively uniform SUV market, the new Renault Arkana stands out and does so with a unique personality. A brand-new versatile vehicle, available in micro hybrid and hybrid engines, and completes Renault's E-TECH hybrid and electric range. Renault Arkana is hybrid in more ways than one: a sporty design and elegant, exceptional loading capacity and a full engine range. These qualities make this new SUV a real novelty in a market that has become somewhat conventional over the years. From its engine, its design, Renault Arkana is a true chameleon. A unique mix between thermal and electric, between SUV and sportiness, between driving sensations and interior space, Renault Arkana is hybrid by nature. To support this launch and to illustrate this versatility, Renault and Publicis Conseil devised a topical campaign, human and emotional. We do not lead flat and linear lives, without waves or surprises, without detours or turns, our daily life is made up of changes, versatility, twists and the unexpected. We are multifaceted, our personality is made up of passions, feelings that are as different as they are contradictory, which is what allows us to live a life full of surprises and intensity. This campaign illustrates the fact that like New Renault Arkana, our audience is hybrid by nature.
Credits Other credits

Agency

President: Agathe Bousquet

President in charge of creation: Marco Venturelli

Artistic director: Marin Ponsar (print), Emeric Pouzenc (btl)

Renault Tv production director: Caroline Petruccelli

Sales managers: Hugues Reboul, Gaëlle Morvan, Grégory Bigo

Production

Production : Jean-Luc Bergeron

Line Producer : Gaëlle Delaporte

Prod exe : Smile

Post Production : Prodigious / Raimbaut Gaffier & Vincent Bordier

Editor: Benjamin Weil / Frédéric Baudet

Calibrator: Sébastien Mingam

Sound: Start Rec / Alex Jaffray / Mathieu François / Valery Pellegrini

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news