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Outdoor

Sweat with Pride: Jim Locker


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It's a sad fact that in 2021, New Zealand's LGBTQIA+ communities face worse health outcomes than their peers in a range of different areas, including mental health and HIV transmission. So, to mark International Pride Month, the New Zealand AIDS Foundation is challenging the country to 'Sweat with Pride' by exercising for at least 21 minutes a day – to get active and raise money to support Rainbow communities.

To raise awareness and provide some much needed motivation, we created three drag-tastic "Perspirational Trainers". Tilda Sweatpours is an 80s aerobics instructor, with a peppy attitude and an entire wardrobe of leg warmers to be envied. Carmen Collected is much more zen and philosophical - they believe the answer to pretty much anything is juice. And you can tell from the high socks, high shorts and shrill whistle that our P.E. teacher, Jim Locker, really means business. Three trainers, three different approaches – it's up to our sweaty fundraisers to pick the one that's right for them.
Credits Other credits

FCB NEW ZEALAND



Retoucher: Scott Kelly

Senior Finished Artist: Helen North

Business Lead: Toby Sellers

Account Director: Sarah-Jane Ferens

Account Manager: Claire Gapes

Hive Content Creator /Editor: Rob Hartnell

Group Business Director: Sarah Wilson

Senior Account Manager: Gaby Johns

Senior Digital Account Executive: Vaughan Young

Account Executive: Camille Stewart





NZ AIDS FOUNDATION

Chief Executive: Dr Jason Myers

Fundraising Team Lead: Francesca Seedhouse

Head of Marketing: Mickey Power

Fundraiser Grants and Partnerships: Russell Bradshaw

Fundraiser – Individual Giving: Beth Goulstone

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