Netflorist South Africa: Mother’s Day just isn’t enough

Moms get one day of the year where we thank her for the full 365 days that she's always there for us. Netflorist felt that this was a little unfair.
We used familiar, relatable messages we so often get from our mommies and turned them into a radio campaign that flighted after Mother]s Day, to remind our audience that one day just isn’t enough. We teamed up with a public South African figure Nawal Jaftha and used real voice notes sent to her kids to keep our idea raw and authentic so that all kiddos everywhere could relate to the content. The campaign was purposefully launched after Mother’s Day flighting for two weeks.