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Celio: Be Normal, 3

Yes, everyday men have the right to be proud too. Which is why celio celebrates those whom we usually never see in commercials or on magazine covers, with its new brand-signature “Be normal”. In every book, article or tweet, all we read about is the idolisation of “extraordinary” men – those so-called super heros, who are models we must look up to. But where are the ordinary men, who are never talked about ?

With this refreshing campaign, celio gives them back the role they deserve with a big fashion show, upending the traditional representation of men. The spotlight is on normal lives. Which we missed so much, and we probably have underestimated. Not so dreamy, but which makes us happy and proud. Proud to be a father, a brother or a colleague you can trust. A somewhat experienced handyman, a party partner or just a solid guy. Proud to be one of those men who don’t lie to themselves, who are comfortable in their shoes, shirt, jeans, underpants… or in whatever they like, as long as it matches with their life, their real life. The integrated advertising campaign is available from June 7 (with two movies 30 seconds long), in digital and with 3 prints. There was also an event last weekend, when mannequins wearing the “be normal” logo were put everywhere in France.
Credits Other credits


VP – Leader Brand, Marketing-Digital, Tech & Data Damien De Blignières

Head of Communication, Brand image & Media Sophie Delattre

Communication Consultant Chloé Ortiz


President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Business Director Sofiane Ouaddah

Account Manager Julia Marquette

Head of Strategic Planning Clément Scherrer

Strategic Planning Margaux Grenouilloux

Head of Social Media Julien Scaglione

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Head of TV Production Vanessa Barbel

TV Production Isabelle Ménard

Print Production Assya Mediouni

Rights Management Dee Perryman


Post Production Firm

Sound Production Schmooze

Photographer Emil Pabon

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