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Alpen Muesli: Up & Alpen

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Alpen, the UK's number one muesli, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years 'Up & Alpen'. Returning to TV for the first time in over four years, the charming new ad perfectly showcases the 'Up & Alpen' proposition thanks to the help of an energetic alpine ram. The spot, created by BBH London and directed by Birth's Martin Jalfen, uses humour to outline how Alpen can give everyone the endurance to climb their own personal mountains. It is the first work since Alpen appointed BBH as its creative partner following a competitive pitch process in November.
Credits Other credits

Alpen Client: Helena Blincow, Head of Brand

BBH Strategist: Robert Meiklejohn

BBH Business Lead: James Rice

Post Production: Mathematic and Envy

Editor/Editing House: Lucas Nolla

Sound: Munzie Thind @ Grand Central Recording Studios

VFX producer : Guillaume Audibet

Line Producer : Caroline Lasselin

CGI Supervisor : Jimmy Laplaige

VFX on set : Denis Reva

Flame Artist : Hugo Aymerich

Media agency: Vizeum

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