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New Balance: Party


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BBDO New York's new integrated brand campaign “LOVE/hate. This is the new balance,” highlights running as fundamental to all sport and spotlights the runners’ complex love/hate relationship with running. The advertising breaks nationally on March 27 and in international markets during the next 90 days and shows how New Balance is dedicated to reducing the hate and growing the love of running through innovations in footwear, apparel and equipment.
Credits Other credits

Executive Producer: Lisa Marguiles

Executive Producer: Diane Hill

Senior Creative Director: Mike Smith

Director of Integrated Production: Brian DiLorenzo

Director of Photography: Jess Hall

Editing House: Rock Paper Scissors

Editor: Adam Pertofsky (Anthem)

Music House: Squeak e. Clean

Exec. Producer: Zach Sinick

Composers: Sam Spiegal, Brent Nichols, Rusty Logsdon

FX: The Mill

Exec. Producer: Gabrielle Gourrier

Sound Designer: Kim Christensen

SFX: Noises/Digital/ Kim Christensen

MIX: Eleven Sound/ Jeff Fuller

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