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KitKat: Instructions


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Tthe KITKAT brand has launched its latest campaign to remind people what a difference a break makes when life’s little frustrations are getting to you. Featuring Australian screen legend Michael Caton, the new campaign transports a series of everyday issues into a more magical setting to build on the longstanding ‘Have a break, have a KITKAT’ platform. This year’s campaign reminds people that whatever the frustration, from remote meeting miscommunications to a lack of space sharing at home or losing it when you’re locked out, a break will have a positive shift on your perspective, if only for a few moments. And that’s as true for Wizards and Sorcerers as it is for everyone else.
Credits Other credits

Agency

Angela Morris, National Chief Strategy Officer

Carnelian Easton-Jones, Senior Strategist

Ana Lynch, Partner

Sheridan Turner, Group Engagement Lead

Jackie Archer, Head of Production

Luke Seer Brown, Editor (Social Edits)

Chloe Marshall, Integrated Producer

Client Nestle:

Chris O’Donnell – General Manager Confectionery

Joyce Tan, Head of Marketing Confectionery

Jenna Nakou, Marketing Manager – Chocolate

Eileen Whitta – Senior Brand Manager - KITKAT

Production

Managing Director/ Co-Owner: Michael Ritchie

Partner: Pip Smart

Casting

Peta Einberg Casting

Sound Design

Rumble

Michael Gie – Executive Producer

Tone Aston – Sound Engineer

Composer - Jeremy Richmond

Editors

The Editors

Stuart Morley – Editor

Grace Rouvray – Producer

VFX

Vandal

Mick Watson - VFX Supervisor & CG Artist

Richard Lambert - Flame Artist

Billy Wychgel - Colourist

Laura Tenison - Producer

Anna Greensmith - Executive Producer

Phillip Muzzall - Production Assistant

Media - UM:

Angela Swayn – Group Director

Alice Duong – Senior Client Director

Blake Solomonson – Planning Manager

Katie Jackson – Partnerships Trader

Valentina Calpis – Partnerships Executive

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